American Lash Association Website Privacy Policy

The American Lash Association (“Association”) is committed to being responsible custodians of the information you provide us and the information we collect in the course of operating our business. This Privacy Policy describes how the Association may collect, use, and share information. We encourage you to read this Privacy Policy carefully when using our website or services or transacting business with us. By using our website, you are accepting the practices described in this Privacy Policy.


Types of information we collect

We may collect personal information that can identify you, such as your name and email address, and other information that does not identify you. When you provide personal information through our website, the information may be sent to servers located in the United States and other countries around the world.


Information you provide. We may collect and store any personal information you enter on our website or provide to us in some other manner. This includes identifying information, such as your name, address, e-mail address, telephone number, payment information, and other personally identifiable information. We also may request information about your interests and activities, your gender and age, and other demographic information.


Information from other sources. We may periodically obtain both personal and non-personal information about you from our business partners, vendors, and other third parties. Examples of information that we may receive include, but are not limited to, updated address information, purchase history, event attendance history, and demographic information.


Information about others. We may collect and store personal information about other people that you provide to us. If you use our website to send others (e.g., colleagues, business partners, etc.) information that may interest them through our system, we may store your personal information and the personal information of each such recipient.


Use of cookies and other technologies to collect information

We use various technologies that may collect information from your computer and about your activities on our website, including the following: 


Information collected automatically. We automatically collect information from your browser when you visit our website. This information includes, without limitation, your IP address, device and browser type, access times, the content of any undeleted cookies that your browser previously accepted from us, and the referring website address, if any.


Cookies. When you visit our website, we may assign your computer one or more cookies to facilitate access to our site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our website, such as the web pages you visit, the links you click or tap, and the searches you conduct on our website. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our website.

Information collected by third-parties. We may allow third parties, including, but not limited to, our authorized service providers, business partners, advertising companies, and ad networks, to display advertisements on our site. These companies may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements. Our website does not provide any personal information to these third parties. This information allows them to deliver targeted advertisements and gauge their effectiveness.


How we may use the information we collect

We may use information that we collect about you to:

  • Manage your account and provide you with customer support;

  • Deliver products and services that you have requested;

  • Communicate with you by email, postal mail, telephone and/or mobile devices, or send newsletters about the lash industry and products or services that may be of interest to you, either from us or third parties;

  • Communicate with you to complete a service request;

  • Develop and display content and advertising tailored to your interests on our site and other sites;

  • Manage our business;

  • Perform research and analysis about your use of, or interest in, our products, services, or content, or the products, services or content offered by others; and

  • Perform functions as otherwise described to you at the time of collection.

We may also share information that we collect about you in the following ways:

  • We may contract with other companies to provide certain services, such as name and address verification, email distribution, customer relationship management, payment processing, market research, subscription management, or promotions management. We provide these companies with only that information needed in order for them to render the services we request, and they are not entitled to use it for their own marketing or any other purpose.

  • From time to time, we may make our mailing list (names, postal addresses, and email addresses) and certain site activity available to companies whose products we believe will be of interest to you. 

  • On rare occasions, we may disclose information upon law enforcement’s request, in response to a court order, or when required by law. We also may share information to assist in fraud investigations or as necessary to protect our rights and interests (such as for purposes of protecting against malware or phishing).

  • In the event we are engaged in a transfer or divestiture of substantially all of our assets, information we have collected as described in this policy may be among the transferred assets.


Third party services and content

Our website, products, and services may include integrated content, or links to content, provided by third parties. This Privacy Policy does not address the privacy, security, or other practices of the third parties that provide such content. These third parties may, outside the Association’’s control, use technologies to track your online activities over time and across different websites and online platforms.


Protection and storage of the information we collect

We deploy administrative, technical, and physical safeguards designed to comply with applicable industry standards and legal requirements in connection with the safeguarding of information that we collect. This includes, when required or appropriate and feasible, obtaining written assurances from third parties that may access your data that they will protect the data with safeguards designed to provide a level of protection equivalent to that adopted by the Association.


However, please note that no information system can be 100% secure. Consequently, we cannot guarantee the security of your information. Moreover, we are not responsible for the security of information you transmit to us over networks that we do not control, including the internet and wireless networks.

The services provided by the Association are controlled and operated from the United States. We may store the information we collect in the United States or in other countries where we or our service providers have facilities. We may also transfer information to countries outside of your country of residence, including the United States, which may have data protection laws and regulations that differ from those in your country.


We retain the information we collect no longer than as reasonably necessary to fulfill the purposes for which we collect the information and to comply with our legal obligations.



Making communication choices

If you do not wish to be contacted via email, direct mail, telephone, or text message, please let us know your preferences by contacting us (see the Contact Us section at the end of this Privacy Policy). Please provide your name, company or firm name, mailing address, email address, and/or telephone number so that we may identify you correctly. You may also unsubscribe from our promotional email communications using the link provided in each email. If you ask us to remove you from promotional lists, we will maintain your name on a “do not contact” list to ensure that we continue to honor your requests. 


Due to privacy concerns and our inability to verify individual requests and contact information, we are unable to honor “opt out” requests made by a third party on your behalf. For removal from mailing lists, it may take up to 20 business days to process your request and, due to the fact that mailings are planned long in advance, 60 days to process your postal mail request. 


When you interact with our website to renew your membership or purchase a product or service, we will continue to confirm such transactions via email and, if questions arise concerning your order, we may contact you via email, postal address, or telephone number. If you change your mind about your choices, you may start receiving promotional communications from us again by logging onto your online account and changing your preferences, by signing up when you visit our website, when you enter a contest, sweepstakes or survey, or by contacting our customer service team.


Accessing and Changing Your Information

To review or change the contact and other registration information you previously provided to us, log in to your account on our website. You may update stored information to manage your email and other account information.


Children’s Privacy

We do not permit the use of this website by minors under the age of 14. A child’s parent or guardian should contact us if we have inadvertently collected information about that child without the parent or guardian’s authorization, so that we may delete such information from our files.


Policy Changes

We update this Privacy Policy when we believe it is necessary to protect our members and to comply with a changing regulatory environment. We recommend that you check this Privacy Policy when you visit our website to be sure that you are aware of and understand our current policies. If we make material changes to this Privacy Policy, or in how we use or collect your personal information, we will prominently post a link to such changes at least 10 days prior to implementing the change. Your continued use of the Association website will constitute acceptance of the revised Privacy Policy. If we make retroactive changes to the Privacy Policy, we will prominently post a link to such changes and we will email affected users at least 10 days prior to implementing the change.


Contact Us

To “opt out” or make other choices about receiving communications, to update your personal information, or to submit comments or ask questions about our privacy policy, please contact us by email, telephone or postal mail:

Date of last revision: May 15, 2023

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